Paint colours of the year 2027: every brand's pick, and how to use them
Quick answer
The main paint colours of the year for 2027 are Soulful Sage (Dulux and AkzoNobel), Celery (Sherwin-Williams), Webster Green (Benjamin Moore), Grounded (Behr), Cottage Door (Valspar), Rose Earth (Graham & Brown) and Deep Rooted (Dutch Boy) [1][4][5][6]. Green leads the year, backed by earthy pinks, terracotta and mid-tone browns, with grey-blue in support [4].
Paint companies now announce their 'colour of the year' from late summer onwards, and by November most of the big names have spoken. The list below brings the UK and US announcements together in one place, explains what each colour is actually like, and shows how to use them in real rooms, including period homes where plaster detail, joinery and natural light change how a colour reads.
Every 2027 colour of the year, brand by brand
| Brand | Colour | What it is like | Family |
|---|---|---|---|
| Dulux / AkzoNobel | Soulful Sage | Pale, airy sage with a soft silvery quality [1][2] | Green |
| Sherwin-Williams | Celery | Crisp, bright yellow-green [5][6] | Green |
| Benjamin Moore | Webster Green | Mid-tone, classic green [6] | Green |
| Behr | Grounded | Deep mossy olive with brown undertones [5][6] | Green |
| Valspar | Cottage Door | Mid-tone powder blue with grey undertones [5] | Blue |
| Glidden | Artifact | Smoky, calming blue [6] | Blue |
| Graham & Brown | Rose Earth | Chalky dusty pink with terracotta and plaster notes [5] | Pink |
| Dutch Boy | Deep Rooted | Orange-infused terracotta, like sun-baked pottery [5] | Terracotta |
| Dunn-Edwards | French Press Coffee | Deep brown with purple undertones [6] | Brown |
| C2 Paints | Pueblo | Rosy plum that shifts from day to night [6] | Plum |
| Little Greene | Marle | New mid-tone brown [4] | Brown |
| Johnstone's | Country Soil | Warm, grounded neutral [4] | Neutral |
Pantone had not announced its 2027 colour when we published; it usually does so in early December, and we will update this page when it does.
Green: the colour of 2027
Dulux's Soulful Sage is the headline. AkzoNobel describes it as a pale, airy green with a soft, silvery quality, chosen to create 'lighter spaces for a lighter life', and it sits at the centre of three palettes, Glow, Light and Lift [1]. Dulux creative director Marianne Shillingford told Ideal Home there is 'something wonderfully uplifting about green' [3]. Across the Atlantic, Sherwin-Williams went brighter with Celery and Benjamin Moore chose the mid-tone Webster Green [6]. Ideal Home's November round-up concluded that green will dominate 2027 [4].
How to use sage in a real home
- North-facing rooms: choose sages with a warm, yellow base rather than blue-grey ones, which can look cold in flat north light.
- South-facing rooms: paler, greyer sages stay fresh in strong sun.
- Period homes: sage was a common Georgian and Victorian wall colour, so it sits naturally with cornices, panelling and ceiling roses. See our heritage colour palettes guide.
- Pair with: warm white woodwork, oak, brass, terracotta and dusty pink.
Warm colours: dusty pink, terracotta and brown
The second story of 2027 is warmth. Graham & Brown's Rose Earth is pitched as a 'new neutral', a chalky pink with faded terracotta and plaster notes; Dutch Boy's Deep Rooted is a sunny terracotta [5]. Little Greene's new Marle and Johnstone's Country Soil are mid-tone browns, and Ideal Home notes that mid-tones are rising in popularity [4]. These colours flatter skin, wood and candlelight, which is why they work so well in living and dining rooms.
Blue steps back
After a blue-heavy 2026, blue becomes a supporting colour [4]. Valspar's Cottage Door is a grey-blue that sits between light and dark and between warm and cool [5], and Glidden's Artifact is a smoky blue [6]. Both are easy partners for sage and for warm whites. Minwax even chose a wood stain, Pickled Oak, a pale finish that lets the grain show [6].
Putting the 2027 colours together
The easiest way to use the new colours is the classic split of a main colour, a secondary colour and an accent [7]. A sage room with a dusty pink dado and a deep plum door, for example, uses three of this year's shades without looking like a trend board. Plaster details painted to match the wall add depth without adding another colour.
How to test a colour of the year before you commit
- Buy sample pots or peel-and-stick samples of two or three shades, never just one.
- Paint large swatches (at least A3) on two walls: one that gets direct light and one that does not.
- Look at them morning, midday and evening, and under your own bulbs. Warm white bulbs (2700K) make greens yellower and pinks warmer.
- Hold your fixed things against them: floor, kitchen, sofa, curtains.
- Live with them for three or four days before you decide.
Plaster pieces that pick up a new colour beautifully. Order them primed and paint them in your 2027 shade.
See Soulful Sage on real walls in this short decorator's video [8].
Video: Butterfly Decorating, “Dulux Colour of the Year 2027 — Soulful Sage”, via YouTube.
Good to know
Common questions
What is the Dulux colour of the year 2027?
Soulful Sage, a pale silvery sage green announced by Dulux and AkzoNobel in September 2026.
What is the Sherwin-Williams colour of the year 2027?
Celery, a bright yellow-green.
What colours are trending for 2027?
Greens of every depth, dusty pinks, terracotta and mid-tone browns, with grey-blues in support.
Has Pantone announced its 2027 colour?
Not at the time of writing. Pantone usually announces in early December.
Sources
References and further reading
Harvard style. Web pages were checked on the access date shown.
- AkzoNobel (2026) AkzoNobel's 2027 Color of the Year invites you to live lightly [Media release], 8 September. Available at: www.akzonobel.com/en/media/media-releases/akzonobels-2027... (Accessed: 14 November 2026).
- Dulux (2026) Colour of the Year 2027: Soulful Sage. Available at: www.dulux.co.uk/en/colour-inspiration/colour-of-the-year-... (Accessed: 14 November 2026).
- Hesikova, S. (2026) Dulux names its colour of the year 2027. Ideal Home, 9 September. Available at: www.idealhome.co.uk/all-rooms/dulux-colour-of-the-year-20... (Accessed: 14 November 2026).
- Hesikova, S. (2026) These are the colour trends taking over in 2027. Ideal Home, 4 November. Available at: www.idealhome.co.uk/all-rooms/colour-trends-2027 (Accessed: 14 November 2026).
- Homes & Gardens (2026) Every color of the year we know so far: the 2027 shades from the biggest paint brands, 22 September. Available at: www.homesandgardens.com/decor/paint/colors-of-the-year-2027 (Accessed: 14 November 2026).
- Young House Love (2026) Every 2027 color of the year (so far!), updated 14 October. Available at: www.younghouselove.com/2027-color-of-the-year/ (Accessed: 14 November 2026).
- Eiseman, L. (2017) The complete color harmony: Pantone edition. Beverly, MA: Rockport Publishers.
- Butterfly Decorating (2026) Dulux Colour of the Year 2027: Soulful Sage [Video]. YouTube. Available at: www.youtube.com/watch?v=kMpZ2Z1bAu8 (Accessed: 14 November 2026).
How to cite this article
van Locke, J. (2026) ‘Paint colours of the year 2027: every brand's pick, and how to use them’, The Flare Journal. Flare Studio UK. Available at: https://flarestudio.uk/blogs/journal/paint-colours-of-the-year-2027 (Accessed: 15 November 2026).
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